Rolex, Roe Jewelry, & House of Miri Collaboration

Rolex, Roe Jewelry, and House of Miri joined forces for an exclusive photoshoot, blending timeless luxury, bold elegance, and contemporary fashion. This collaboration showcased a striking fusion of Rolex’s iconic timepieces, Roe Jewelry’s handcrafted statement pieces, and House of Miri’s sophisticated, fashion-forward designs.

To embody the essence of power, success, and cultural influence, Dulcinea Herrera was invited to model the collection. Known for her entrepreneurial spirit and deep community impact, Dulcinea’s presence brought an undeniable boss babe energy to the shoot. Her work in fostering culture, business, and empowerment made her the perfect muse for this collaboration.

The shoot exuded a refined yet fearless aesthetic—gold and diamond-studded accessories paired effortlessly with House of Miri’s sleek silhouettes, all accentuated by Rolex’s signature craftsmanship. Shot in an upscale, moody setting, the visuals captured the essence of ambition and luxury, redefining what it means to be a modern power player.